Bundesinstitut für Berufsbildung (BIBB)

Designation of occupation

Management assistant for retail services
Recognised by ordinance of 16 July 2004 (BGBl. I p. 1806)

Duration of traineeship

3 years
The venues for training are company and part-time vocational school (Berufsschule).

Field of activity

Management assistants for retail services work in trade enterprises of different sizes, types and goods assortments, or may run a business of their own.
Sales activities form the focal point of their commercial tasks. They also control the products and data flow in assisted-service and self-service enterprises. Further areas of activity may include product management, product range development, marketing, trade logistics, procurement and acceptance of products, accounting, personnel management, controlling and e-commerce.

Management assistants for retail services support company processes in terms of commercial activities and customer service, from procurement through to product sale.

Occupational skills

Management assistants for retail services

- sell goods and services,
- inform and advise customers and offer customer service,
- make use of product knowledge,
- are involved in developing the product range,
- arrange and present goods in the sales area,
- are involved in sales promotion activities,
- check and maintain product stocks,
- operate the till and calculate the till balance,
- are involved in accepting and checking products,
- label and store products,
- determine which and how many products are needed,
- procure goods,
- are involved in the company's logistics processes,
- analyse sales statistics to monitor success and use this information to develop measures,
- are involved in planning and organising work processes,
- plan staff assignment in their own field of activity,
- are able to work in a team, in a customer and process-oriented way, using their customer service skills,
- use information and communication technology.

Last modified on: December 12, 2006