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Training Profile

Sales assistant for retail services

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Training profiles - Basic information on individual training occupations. The following are short descriptions of a selection of the hitherto training occupations. This page will be gradually extended.

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Designation of occupation

Sales assistant for retail services
Recognised by ordinance of 16 July 2004 (BGBl. I p. 1806)  

Duration of traineeship

2 years
The venues for training are company and part-time vocational school (Berufsschule).

Field of activity

Sales assistants for retail services work in trade enterprises of different sizes, types and goods assortments. Their main tasks involve selling goods and carrying out pre-sale and post-sale tasks in assisted-service and self-service enterprises. Further areas of activity include acceptance and storage of products, till service, sales promotion, stock maintenance and inventory.

Occupational skills

Sales assistants for retail services

  • sell goods and services,
  • inform and advise customers and offer customer service,
  • make use of product knowledge,
  • arrange and present goods in the sales area,
  • are involved in sales promotion activities,
  • check and maintain product stocks,
  • operate the till and calculate the till balance,
  • are involved in accepting and checking products, 
  • label and store products, 
  • make use of commercial product codes,
  • are able to work in a team, in a customer and process-oriented way, using their customer service skills, 
  • use information and communication technology.

Last modified on: December 12, 2006



Publisher: Federal Institute for Vocational Training (BIBB)
The President
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