Bundesinstitut für Berufsbildung (BIBB)

Designation of occupation

Event manager
Recognized by ordinance of 25 June 2001 (BGBl. I, p. 1262)

Duration of traineeship

3 years
The venues for training are company and part-time vocational school (Berufsschule)

Field of activity

Event managers perform tasks within the framework of the planning, organization, execution and evaluation of all kinds of events. They coordinate and market event services customized to their target groups which they provide themselves or which they outsource. Economic, ecological and legal principles have to be taken into consideration in the process.

They work in

• the event industry or in service companies which are part of this industry.
  These can be, for example: concert promoters, agencies organizing guest performances, artists' agencies; artists' managers; marketing and events agencies; trade fair and exhibition companies; organizers of conventions, meetings, conferences and seminars as well as cultural or social events; professional congress organizers; exhibition stand construction firms; operators of events facilities.
• companies in the exhibition sector.
  These include companies from all branches of industry for which presentations at trade fairs and other events as well as in-house events are an important marketing instrument.
• divisions of local administration,
  for example, municipal and multi-purpose halls, city marketing, culture and youth offices offering events of various kinds.

Occupational skills

Event managers are socially competent and communicative. They work in a customer- and project-oriented team and make commercial decisions. Their activities require a service mentality, creativity and a talent for improvization.

The tasks of event managers are primarily in marketing and communications.

Event managers

• observe market activities and draw up marketing concepts,
• inform, advise and take care of customers,
• take part in the development of concepts for events and performances customized to a target group,
• present concepts and results,
• make cost estimates and evaluate risks associated with events and performances,
• draw up operational and management plans and realize them,
• cooperate e.g. with artists, architects, designers, technicians, producers and agents,
• integrate technical event requirements and conditions,
• observe legal provisions governing events,
• use information and communications systems,
• design and coordinate processes of organization and administration,
• process commercial business operations and carry out calculations,
• take part in cost and profit planning,
• apply work planning and control methods,
• process human resources operations,
• work in an international setting and speak foreign languages.
  

Last modified on: December 12, 2006