Bundesinstitut für Berufsbildung (BIBB)

Designation of occupation

Media agent for digital and print media
Recognised by ordinance of 31 March 2006 (BGBl. I p. 798)

Duration of traineeship

3 years
The venues for training are the company and part-time vocational school (Berufsschule).

Field of activity

Media agents for digital and print media work in publishing and media companies which publish printed and digital media and offer services. They work in particular in the fields of programmes, product development, marketing, sales, distribution, manufacturing and production.

Occupational skills

Media agents for digital and print media are responsible for

• watching the different media markets and the social developments of relevance to them
• participating in product and programme planning 
• observing regulations regarding the press and copyright and taking into account the framework conditions specific to their line of business 
• working on the development of marketing concepts and implementing these
• advising customers regarding media products and services
• selling digital and printed products and offering media and customer services
• participating in designing and manufacturing media products
• processing assignments in the area of sales and marketing
• calculating production and sales costs, making calculations and applying corporate controlling instruments
• participating in the purchase and sale of rights and licenses
• purchasing working and production materials and services

Last modified on: August 20, 2007