BIBB REPORT 3/2014 - Companies seeking training-place applicants: Instruments and strategies
Findings from the BIBB Training Panel 2013
Matching supply with demand is increasingly problematic in the German market for in-company vocational training places. On the company side, the supply of training places is falling while the number of unfilled training places is rising; meanwhile young people’s demand for training places is falling while the number of unplaced training-place seekers is rising. BIBB Report therefore takes a look at the instruments used by German companies in their efforts to publicise the training places they offer and attract suitable training-place applicants. The study investigates the extent to which companies favour particular instruments, whether identifiable patterns are evident, and which factors influence each of the respective approaches to recruiting applicants. Among other findings, the results show that companies which favour trainees with a higher level of prior school attainment devote greater effort to finding suitable applicants, and that companies in the skilled crafts rely most on making direct contact in order to win over prospective trainees.
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