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If the choice of occupation will not positively impact their status in their social environment, young people tend to stay away from the occupation concerned, even if they would have enjoyed the work it entails.
The "Klischeefrei" initiative campaigns for a world in which the choice of occupation and degree is free from gender-specific role models. Support from companies and institutions is rising. The BIBB is also supporting career orientation free of stereotyping with Girls' Day and Boys' Day on 26 April.